{"id":2151,"date":"2025-04-17T21:20:34","date_gmt":"2025-04-17T18:20:34","guid":{"rendered":"https:\/\/selenabulgaria.com\/bg\/?p=2151"},"modified":"2025-04-17T21:21:28","modified_gmt":"2025-04-17T18:21:28","slug":"balkan-ecommerce-summit-2025","status":"publish","type":"post","link":"https:\/\/selenabulgaria.com\/bg\/2025\/04\/17\/balkan-ecommerce-summit-2025\/","title":{"rendered":"Balkan eCommerce Summit 2025"},"content":{"rendered":"<h2>Balkan eCommerce Summit 2025 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438 \u043d\u043e\u0432 \u0431\u0438\u0437\u043d\u0435\u0441 \u043a\u043b\u0443\u0431 \u0438 \u043e\u0449\u0435 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0437\u0430 \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0442\u0435 \u0442\u044a\u0440\u0433\u043e\u0432\u0446\u0438 \u043d\u0430 \u0411\u0430\u043b\u043a\u0430\u043d\u0438\u0442\u0435<\/h2>\n<p>50% \u043e\u0442 \u0431\u044a\u043b\u0433\u0430\u0440\u0438\u0442\u0435 \u0438 55% \u043e\u0442 \u0440\u0443\u043c\u044a\u043d\u0446\u0438\u0442\u0435 \u043d\u0430 \u0432\u044a\u0437\u0440\u0430\u0441\u0442 16\u201374 \u0433. \u0441\u0435 \u043e\u0447\u0430\u043a\u0432\u0430 \u0434\u0430 \u0441\u0430 \u043f\u0430\u0437\u0430\u0440\u0443\u0432\u0430\u043b\u0438 \u043e\u043d\u043b\u0430\u0439\u043d \u043f\u0440\u0435\u0437 2024 \u0433<br \/>\n70% \u043e\u0442 \u0435\u0432\u0440\u043e\u043f\u0435\u0439\u0446\u0438\u0442\u0435 \u0432\u0435\u0447\u0435 \u043f\u0430\u0437\u0430\u0440\u0443\u0432\u0430\u0442 \u043e\u0442 \u0447\u0443\u0436\u0434\u0435\u0441\u0442\u0440\u0430\u043d\u043d\u0438 \u0441\u0430\u0439\u0442\u043e\u0432\u0435<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2152\" src=\"https:\/\/selenabulgaria.com\/bg\/wp-content\/uploads\/sites\/4\/2025\/04\/Balkan.jpg\" alt=\"\" width=\"780\" height=\"568\" style=\"width: 100%;\" srcset=\"https:\/\/selenabulgaria.com\/bg\/wp-content\/uploads\/sites\/4\/2025\/04\/Balkan.jpg 780w, https:\/\/selenabulgaria.com\/bg\/wp-content\/uploads\/sites\/4\/2025\/04\/Balkan-480x350.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 780px, 100vw\" \/><\/p>\n<p><strong>15 \u0430\u043f\u0440\u0438\u043b 2025 \u0433.<br \/>\n\u0421\u043e\u0444\u0438\u044f, \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f<\/strong><\/p>\n<p>\u041d\u0430 15.04.2025 \u0432 \u0411\u0422\u0410 \u0421\u043e\u0444\u0438\u044f \u0441\u0435 \u0441\u044a\u0441\u0442\u043e\u044f \u043e\u0444\u0438\u0446\u0438\u0430\u043b\u043d\u0430 \u043f\u0440\u0435\u0441\u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u044f \u043d\u0430 \u0442\u0435\u043c\u0430 <strong>\u201e\u041a\u043b\u044e\u0447\u043e\u0432\u0438 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0437\u0430 \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0442\u0435 \u0442\u044a\u0440\u0433\u043e\u0432\u0446\u0438 \u0438 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044f\u043d\u0435 \u043d\u0430 Balkan Business Club<\/strong><strong>\u201c<\/strong>, \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0438\u0440\u0430\u043d\u0430 \u043e\u0442 <a href=\"https:\/\/www.linkedin.com\/in\/nikolailchev\/\">\u0434-\u0440 \u041d\u0438\u043a\u043e\u043b\u0430 \u0418\u043b\u0447\u0435\u0432<\/a> \u2013 \u0441\u044a\u0437\u0434\u0430\u0442\u0435\u043b \u043d\u0430 \u0435\u0434\u043d\u043e \u043e\u0442 \u043d\u0430\u0439-\u0437\u043d\u0430\u0447\u0438\u043c\u0438\u0442\u0435 \u0441\u044a\u0431\u0438\u0442\u0438\u0435 \u0437\u0430 \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0430 \u0442\u044a\u0440\u0433\u043e\u0432\u0438\u044f \u0432 \u0440\u0435\u0433\u0438\u043e\u043d\u0430 \u2013 <a href=\"https:\/\/balkanecommerce.com\/\"><strong>Balkan eCommerce Summit<\/strong><\/a>.<\/p>\n<p>\u0421\u044a\u0431\u0438\u0442\u0438\u0435\u0442\u043e \u0441\u044a\u0431\u0440\u0430 \u0432\u043e\u0434\u0435\u0449\u0438 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438, \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0438 \u043d\u0430 \u0438\u043d\u0441\u0442\u0438\u0442\u0443\u0446\u0438\u0438, \u0433\u043e\u043b\u0435\u043c\u0438 \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u043c\u0435\u0434\u0438\u0438, \u0437\u0430 \u0434\u0430 \u043e\u0431\u0441\u044a\u0434\u044f\u0442 \u043e\u0441\u043d\u043e\u0432\u043d\u0438\u0442\u0435 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438, \u043f\u0440\u0435\u0434\u0438\u0437\u0432\u0438\u043a\u0430\u0442\u0435\u043b\u0441\u0442\u0432\u0430 \u0438 \u0431\u044a\u0434\u0435\u0449\u0435\u0442\u043e \u043d\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0430\u0442\u0430 \u0442\u044a\u0440\u0433\u043e\u0432\u0438\u044f \u0432 \u0440\u0435\u0433\u0438\u043e\u043d\u0430. \u0412 \u0440\u0430\u043c\u043a\u0438\u0442\u0435 \u043d\u0430 \u0441\u044a\u0431\u0438\u0442\u0438\u0435\u0442\u043e \u0431\u0435\u0448\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0435\u043d\u0430 \u0438 <strong>\u043d\u043e\u0432\u0430\u0442\u0430 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u0430 <\/strong><a href=\"https:\/\/balkanecommerce.com\/business-club\"><strong>Balkan Business Club<\/strong><\/a>, \u043a\u043e\u044f\u0442\u043e \u0449\u0435 \u043e\u0431\u0435\u0434\u0438\u043d\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u043d\u0430 \u0411\u0430\u043b\u043a\u0430\u043d\u0438\u0442\u0435 \u0432 \u0435\u0434\u043d\u0430 \u0441\u0438\u043b\u043d\u0430 \u043c\u0440\u0435\u0436\u0430 \u043e\u0442 \u0441\u044a\u0431\u0438\u0442\u0438\u044f, \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u0438 \u043b\u0438\u0447\u043d\u0438 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0438 \u0437\u0430 \u043f\u043e-\u0431\u044a\u0440\u0437\u0438 \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440\u0441\u0442\u0432\u0430.<\/p>\n<p><strong>\u0414-\u0440 \u041d\u0438\u043a\u043e\u043b\u0430 \u0418\u043b\u0447\u0435\u0432, \u0441\u044a\u0437\u0434\u0430\u0442\u0435\u043b \u043d\u0430 Balkan eCommerce Summit<\/strong>, \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438 \u0442\u0430\u0437\u0433\u043e\u0434\u0438\u0448\u043d\u043e\u0442\u043e \u0438\u0437\u0434\u0430\u043d\u0438\u0435, \u043a\u043e\u0435\u0442\u043e \u0449\u0435 \u0441\u0435 \u043f\u0440\u043e\u0432\u0435\u0434\u0435 \u043d\u0430 <strong>29 \u0438 30 \u0430\u043f\u0440\u0438\u043b 2025 \u0433. \u0432 \u0410\u0440\u0435\u043d\u0430 \u0421\u043e\u0444\u0438\u044f<\/strong>. \u0422\u043e\u0439 \u043f\u043e\u0434\u0447\u0435\u0440\u0442\u0430 \u0440\u043e\u043b\u044f\u0442\u0430 \u043d\u0430 \u0441\u044a\u0431\u0438\u0442\u0438\u0435\u0442\u043e \u043a\u0430\u0442\u043e \u043c\u043e\u0441\u0442 \u043c\u0435\u0436\u0434\u0443 \u0431\u0438\u0437\u043d\u0435\u0441\u0438\u0442\u0435 \u0432 \u0440\u0435\u0433\u0438\u043e\u043d\u0430 \u0438 \u043f\u043e\u0441\u043e\u0447\u0438 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438 \u0438 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438 \u043e\u0442 \u043f\u0440\u0435\u0434\u0445\u043e\u0434\u043d\u043e\u0442\u043e \u0438\u0437\u0434\u0430\u043d\u0438\u0435, \u043a\u0430\u043a\u0442\u043e \u0438 \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u0438\u0442\u0435 \u043b\u0435\u043a\u0442\u043e\u0440\u0438, \u043a\u043e\u0438\u0442\u043e \u0449\u0435 \u0443\u0447\u0430\u0441\u0442\u0432\u0430\u0442 \u043f\u0440\u0435\u0437 2025 \u0433.<\/p>\n<p><strong>\u0413-\u043d \u041c\u0430\u0440\u0438\u044f\u043d \u0421\u0442\u043e\u044f\u043d\u043e\u0432<\/strong>, <strong>\u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043d\u0430 \u0414\u0438\u0440\u0435\u043a\u0446\u0438\u044f \u201c\u0420\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u043d\u0430 \u043c\u0430\u043b\u043a\u0438\u0442\u0435 \u0438 \u0441\u0440\u0435\u0434\u043d\u0438\u0442\u0435 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f\u201d (<\/strong><a href=\"https:\/\/www.sme.government.bg\/\">\u0418\u0410\u041d\u041c\u0421\u041f) <\/a>\u0430\u043a\u0446\u0435\u043d\u0442\u0438\u0440\u0430 \u0432\u044a\u0440\u0445\u0443 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438\u0442\u0435, \u043a\u043e\u0438\u0442\u043e \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u0438 \u0441\u044a\u0431\u0438\u0442\u0438\u044f \u043a\u0430\u0442\u043e Balkan eCommerce Summit \u043e\u0442\u0432\u0430\u0440\u044f\u0442 \u043f\u0440\u0435\u0434 \u043c\u0430\u043b\u043a\u0438\u0442\u0435 \u0438 \u0441\u0440\u0435\u0434\u043d\u0438 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f. \u0422\u043e\u0439 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438 \u043d\u043e\u0432\u0430\u0442\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430 \u201e\u0423\u0421\u041f\u0415\u0428\u041d\u0418 \u0417\u0410\u0415\u0414\u041d\u041e. \u0420\u0410\u0417\u0412\u0418\u0419 \u0421\u0412\u041e\u042f \u0411\u0418\u0417\u041d\u0415\u0421 \u041e\u041d\u041b\u0410\u0419\u041d\u201c, \u043d\u0430\u0441\u043e\u0447\u0435\u043d\u0430 \u043a\u044a\u043c \u043f\u043e\u0434\u043f\u043e\u043c\u0430\u0433\u0430\u043d\u0435 \u043d\u0430 \u043c\u0438\u043a\u0440\u043e \u0438 \u043c\u0430\u043b\u043a\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u0438\u0437\u0433\u0440\u0430\u0436\u0434\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043e\u043d\u043b\u0430\u0439\u043d \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0438, \u0443\u0447\u0430\u0441\u0442\u0438\u044f \u0432 \u043c\u0438\u0441\u0438\u0438 \u0438 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u043f\u043e \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/milena-ramcheva\/\"><strong>\u0413-\u0436\u0430 \u041c\u0438\u043b\u0435\u043d\u0430 \u0420\u0430\u043c\u0447\u0435\u0432\u0430<\/strong><\/a>, \u0438\u0437\u043f\u044a\u043b\u043d\u0438\u0442\u0435\u043b\u0435\u043d \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043d\u0430 \u0444\u0443\u043b\u0444\u0438\u043b\u043c\u044a\u043d\u0442 \u0446\u0435\u043d\u0442\u044a\u0440 <a href=\"http:\/\/metrica.bg\/index.php\">Metrica<\/a>, \u0441\u043f\u043e\u0434\u0435\u043b\u0438, \u0447\u0435 70% \u043e\u0442 \u0435\u0432\u0440\u043e\u043f\u0435\u0439\u0446\u0438\u0442\u0435 \u0432\u0435\u0447\u0435 \u043f\u0430\u0437\u0430\u0440\u0443\u0432\u0430\u0442 \u043e\u0442 \u0447\u0443\u0436\u0434\u0435\u0441\u0442\u0440\u0430\u043d\u043d\u0438 \u0441\u0430\u0439\u0442\u043e\u0432\u0435, \u0430 \u0442\u0440\u0430\u043d\u0441\u0433\u0440\u0430\u043d\u0438\u0447\u043d\u0430\u0442\u0430 \u0442\u044a\u0440\u0433\u043e\u0432\u0438\u044f\u0442\u0430 \u0432 \u0426\u0435\u043d\u0442\u0440\u0430\u043b\u043d\u0430 \u0438 \u0418\u0437\u0442\u043e\u0447\u043d\u0430 \u0415\u0432\u0440\u043e\u043f\u0430 \u0440\u0430\u0441\u0442\u0435 \u0441 \u043d\u0430\u0434 15% \u0438 \u0449\u0435 \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0435 24 \u043c\u0438\u043b\u0438\u0430\u0440\u0434\u0430 \u0435\u0432\u0440\u043e \u043f\u0440\u0435\u0437 2025 \u0433. \u0421\u043f\u043e\u0440\u0435\u0434 \u043d\u0435\u044f \u043a\u043b\u044e\u0447\u044a\u0442 \u043a\u044a\u043c \u0443\u0441\u043f\u0435\u0445\u0430 \u0432 \u0440\u0435\u0433\u0438\u043e\u043d\u0430 \u0435 \u043b\u043e\u043a\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u043e\u0442\u043e \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0441\u043a\u043e \u0438\u0437\u0436\u0438\u0432\u044f\u0432\u0430\u043d\u0435, \u0431\u0430\u0437\u0438\u0440\u0430\u043d\u043e \u043d\u0430 \u0431\u044a\u0440\u0437\u0430 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0430, \u043e\u0431\u0441\u043b\u0443\u0436\u0432\u0430\u043d\u0435 \u043d\u0430 \u043c\u0435\u0441\u0442\u0435\u043d \u0435\u0437\u0438\u043a \u0438 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0438 \u043e\u0444\u0435\u0440\u0442\u0438.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/mirastaneva\/\"><strong>\u0413-\u0436\u0430 \u041c\u0438\u0440\u043e\u0441\u043b\u0430\u0432\u0430 \u0421\u0442\u0430\u043d\u0435\u0432\u0430<\/strong><\/a><strong>, Brand Marketing Manager, <\/strong><a href=\"https:\/\/www.emag.bg\/\"><strong>eMAG Bulgaria<\/strong><\/a> \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438 \u0432\u043f\u0435\u0447\u0430\u0442\u043b\u044f\u0432\u0430\u0449\u0438 \u0434\u0430\u043d\u043d\u0438 \u0437\u0430 \u0440\u0430\u0441\u0442\u0435\u0436\u0430 \u043d\u0430 \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0430\u0442\u0430 \u0442\u044a\u0440\u0433\u043e\u0432\u0438\u044f \u0432 \u0440\u0435\u0433\u0438\u043e\u043d\u0430 \u2013 \u043e\u0447\u0430\u043a\u0432\u0430 \u0441\u0435 50% \u043e\u0442 \u0431\u044a\u043b\u0433\u0430\u0440\u0438\u0442\u0435 \u0438 55% \u043e\u0442 \u0440\u0443\u043c\u044a\u043d\u0446\u0438\u0442\u0435 \u043d\u0430 \u0432\u044a\u0437\u0440\u0430\u0441\u0442 16\u201374 \u0433. \u0434\u0430 \u0441\u0430 \u043f\u0430\u0437\u0430\u0440\u0443\u0432\u0430\u043b\u0438 \u043e\u043d\u043b\u0430\u0439\u043d \u043f\u0440\u0435\u0437 2024 \u0433. \u0441\u043f\u043e\u0440\u0435\u0434 European E-commerce Report for 2024, \u0430 \u043e\u043d\u043b\u0430\u0439\u043d \u043f\u0435\u043d\u0435\u0442\u0440\u0430\u0446\u0438\u044f\u0442\u0430 \u0432 \u0442\u044a\u0440\u0433\u043e\u0432\u0438\u044f\u0442\u0430 \u043d\u0430 \u0434\u0440\u0435\u0431\u043d\u043e \u0434\u043e\u0441\u0442\u0438\u0433\u0430 8,3% \u0432 \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f, 10% \u0432 \u0420\u0443\u043c\u044a\u043d\u0438\u044f \u0438 8,5% \u0432 \u0423\u043d\u0433\u0430\u0440\u0438\u044f. \u0423\u0447\u0430\u0441\u0442\u043d\u0438\u0446\u0438\u0442\u0435 \u0432 Balkan eCommerce Summit 2025 \u0449\u0435 \u0438\u043c\u0430\u0442 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442 \u0434\u0430 \u043d\u0430\u0443\u0447\u0430\u0442 \u043f\u043e\u0432\u0435\u0447\u0435 \u0437\u0430 \u0438\u043d\u043e\u0432\u0430\u0446\u0438\u0438\u0442\u0435, \u043a\u043e\u0438\u0442\u043e \u0434\u0432\u0438\u0436\u0430\u0442 \u0442\u043e\u0437\u0438 \u0440\u0430\u0441\u0442\u0435\u0436 \u2013 \u043e\u0442 eMAG Marketplace \u0435\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u0441 \u043d\u0430\u0434 56 000 \u0442\u044a\u0440\u0433\u043e\u0432\u0446\u0438 \u0438 1,4 \u043c\u0438\u043b\u0438\u043e\u043d\u0430 \u0430\u0431\u043e\u043d\u0430\u0442\u0438 \u043d\u0430 Genius, \u0434\u043e Fulfillment by eMAG \u0438 AI \u0440\u0435\u0448\u0435\u043d\u0438\u044f, \u043a\u043e\u0438\u0442\u043e \u043f\u043e\u0434\u043a\u0440\u0435\u043f\u044f\u0442 \u0442\u0440\u0430\u043d\u0441\u0433\u0440\u0430\u043d\u0438\u0447\u043d\u0430\u0442\u0430 \u0442\u044a\u0440\u0433\u043e\u0432\u0438\u044f \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0430\u0442 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0441\u043a\u043e\u0442\u043e \u0438\u0437\u0436\u0438\u0432\u044f\u0432\u0430\u043d\u0435.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/tzveta-bratanova-21b170b8\/\"><strong>\u0413-\u0436\u0430 \u0426\u0432\u0435\u0442\u0430 \u0411\u0440\u0430\u0442\u0430\u043d\u043e\u0432\u0430<\/strong><\/a><strong>, \u0418\u0437\u043f\u044a\u043b\u043d\u0438\u0442\u0435\u043b\u0435\u043d \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043d\u0430 <\/strong><a href=\"https:\/\/www.gs1bg.org\/bg\/\"><strong>GS1 <\/strong><\/a><strong>\u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f<\/strong>, \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438 \u043f\u043e\u043b\u0437\u0438\u0442\u0435 \u043e\u0442 \u0433\u043b\u043e\u0431\u0430\u043b\u043d\u0438\u0442\u0435 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0438 GS1 \u0437\u0430 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u0446\u0438\u0442\u0435 \u0432 \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0430\u0442\u0430 \u0442\u044a\u0440\u0433\u043e\u0432\u0438\u044f: \u043a\u0430\u0442\u0430\u043b\u043e\u0437\u0438\u0442\u0435, \u0443\u043b\u0435\u0441\u043d\u0435\u043d\u043e \u043b\u0438\u0441\u0442\u0432\u0430\u043d\u0435 \u043d\u0430 \u043d\u043e\u0432\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438, \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d \u0442\u0440\u0430\u0444\u0438\u043a (40% \u043f\u043e\u0432\u0435\u0447\u0435 \u043a\u043b\u0438\u043a\u0432\u0430\u043d\u0438\u044f \u0438 20% \u043f\u043e-\u0432\u0438\u0441\u043e\u043a\u0430 \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f), \u043f\u043e\u0434\u043e\u0431\u0440\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0441\u043a\u043e \u043f\u0440\u0435\u0436\u0438\u0432\u044f\u0432\u0430\u043d\u0435 \u0438 \u0434\u0440\u0443\u0433\u0438. \u0422\u044f \u0430\u043a\u0446\u0435\u043d\u0442\u0438\u0440\u0430 \u0438 \u0432\u044a\u0440\u0445\u0443 \u043f\u0440\u0435\u0434\u0441\u0442\u043e\u044f\u0449\u043e\u0442\u043e \u0432\u044a\u0432\u0435\u0436\u0434\u0430\u043d\u0435 \u043d\u0430 \u0426\u0438\u0444\u0440\u043e\u0432 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u043f\u0430\u0441\u043f\u043e\u0440\u0442, \u043a\u043e\u0439\u0442\u043e \u0441\u0442\u0430\u0432\u0430 \u0437\u0430\u0434\u044a\u043b\u0436\u0438\u0442\u0435\u043b\u0435\u043d \u0437\u0430 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0430\u043b\u043d\u0438\u0442\u0435 \u0431\u0430\u0442\u0435\u0440\u0438\u0438 \u043e\u0442 2027 \u0433., \u043a\u0430\u0442\u043e GS1 \u0430\u043a\u0442\u0438\u0432\u043d\u043e \u043f\u043e\u0434\u043f\u043e\u043c\u0430\u0433\u0430 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0437\u0430 \u043f\u043b\u0430\u0432\u0435\u043d \u043f\u0440\u0435\u0445\u043e\u0434 \u043a\u044a\u043c \u043d\u043e\u0432\u0438\u0442\u0435 \u0440\u0435\u0433\u0443\u043b\u0430\u0446\u0438\u0438 \u0432 \u0415\u0421.\u041d\u0430\u0439-\u043e\u0447\u0430\u043a\u0432\u0430\u043d\u0430\u0442\u0430 \u0447\u0430\u0441\u0442 \u043e\u0442 \u0441\u044a\u0431\u0438\u0442\u0438\u0435\u0442\u043e \u0431\u0435\u0448\u0435 <strong>\u043e\u0444\u0438\u0446\u0438\u0430\u043b\u043d\u043e\u0442\u043e \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044f\u043d\u0435 \u043d\u0430 Balkan Business Club<\/strong> \u043e\u0442 \u0434-\u0440 \u041d\u0438\u043a\u043e\u043b\u0430 \u0418\u043b\u0447\u0435\u0432 \u2013 \u043d\u043e\u0432\u0430 \u0440\u0435\u0433\u0438\u043e\u043d\u0430\u043b\u043d\u0430 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u0430, \u043d\u0430\u0441\u043e\u0447\u0435\u043d\u0430 \u043a\u044a\u043c:<\/p>\n<ul>\n<li>\u0421\u0432\u044a\u0440\u0437\u0432\u0430\u043d\u0435 \u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441\u0438\u0442\u0435 \u043d\u0430 \u0411\u0430\u043b\u043a\u0430\u043d\u0438\u0442\u0435 \u0447\u0440\u0435\u0437 \u043b\u043e\u043a\u0430\u043b\u043d\u0438 \u0441\u044a\u0431\u0438\u0442\u0438\u044f \u043d\u0430 \u0436\u0438\u0432\u043e \u0432 \u043a\u043b\u044e\u0447\u043e\u0432\u0438 \u0433\u0440\u0430\u0434\u043e\u0432\u0435.<\/li>\n<li>\u041e\u043d\u043b\u0430\u0439\u043d \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u0437\u0430 \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440\u0441\u0442\u0432\u0430, \u0434\u043e\u0441\u0442\u044a\u043f \u0434\u043e \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438 \u0438 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u0438 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0438.<\/li>\n<li>\u041f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438, \u0431\u044e\u043b\u0435\u0442\u0438\u043d\u0438 \u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u0438 \u0432 \u0440\u0435\u0430\u043b\u043d\u043e \u0432\u0440\u0435\u043c\u0435.<\/li>\n<\/ul>\n<p>\u041f\u0440\u043e\u0435\u043a\u0442\u044a\u0442 \u0435 \u043e\u0442\u0432\u043e\u0440\u0435\u043d \u0437\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043e\u0442 \u0432\u0441\u0438\u0447\u043a\u0438 \u0431\u0430\u043b\u043a\u0430\u043d\u0441\u043a\u0438 \u0434\u044a\u0440\u0436\u0430\u0432\u0438 \u0438 \u0446\u0435\u043b\u0438 \u043f\u043e-\u043b\u0435\u0441\u043d\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u0438 \u043f\u043e-\u0434\u043e\u0431\u0440\u0438 \u0431\u0438\u0437\u043d\u0435\u0441 \u0432\u0440\u044a\u0437\u043a\u0438 \u0432 \u0440\u0435\u0433\u0438\u043e\u043d\u0430.<\/p>\n<p>\u0412 \u0437\u0430\u043b\u0430\u0442\u0430 \u043f\u0440\u0438\u0441\u044a\u0441\u0442\u0432\u0430\u0445\u0430 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u043d\u0438 \u0433\u043e\u0441\u0442\u0438 \u0438 \u0435\u0434\u043d\u0438 \u043e\u0442 \u043f\u044a\u0440\u0432\u0438\u0442\u0435 \u0447\u043b\u0435\u043d\u043e\u0432\u0435 \u043d\u0430\u00a0 \u043d\u043e\u0432\u043e\u0441\u044a\u0437\u0434\u0430\u0434\u0435\u043d\u0438\u044f \u043a\u043b\u0443\u0431, \u043a\u043e\u0438\u0442\u043e \u0430\u043a\u0442\u0438\u0432\u043d\u043e \u0437\u0430\u0434\u0430\u0432\u0430\u0445\u0430 \u0432\u044a\u043f\u0440\u043e\u0441\u0438, \u0441\u0432\u044a\u0440\u0437\u0430\u043d\u0438 \u0441 \u0434\u0435\u043d 1 \u0438 \u0434\u0435\u043d 2 \u043d\u0430 Balkan eCommerce Summit 2025, \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0438\u0442\u0435 \u043d\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438\u0442\u0435 \u0434\u044a\u0440\u0436\u0430\u0432\u0438 \u0432 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u0438 \u0438 \u0437\u0430 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438\u0442\u0435, \u043a\u043e\u0438\u0442\u043e <strong>Balkan Business Club <\/strong>\u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u044f \u0437\u0430 \u0431\u044a\u043b\u0433\u0430\u0440\u0441\u043a\u0438 \u0438 \u0447\u0443\u0436\u0434\u0435\u0441\u0442\u0440\u0430\u043d\u043d\u0438 \u0431\u0438\u0437\u043d\u0435\u0441 \u043b\u0438\u0446\u0430 \u0438 \u0434\u0440\u0443\u0436\u0435\u0441\u0442\u0432\u0430.<\/p>\n<p><strong>\u0417\u0430 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0438, \u0438\u043d\u0442\u0435\u0440\u0432\u044e\u0442\u0430 \u0438 \u0434\u043e\u043f\u044a\u043b\u043d\u0438\u0442\u0435\u043b\u043d\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f:<\/strong><\/p>\n<p><strong><br \/>\n<\/strong>\u0410\u0434\u0435\u043b\u0438\u043d\u0430 \u041d\u0438\u043a\u043e\u043b\u043e\u0432\u0430,<\/p>\n<p>+359894725700<\/p>\n<p>adelina.nikolova@ecommercebg.com<\/p>\n<p><a href=\"http:\/\/www.balkanecommerce.com\/\"> www.balkanecommerce.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Balkan eCommerce Summit 2025 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438 \u043d\u043e\u0432 \u0431\u0438\u0437\u043d\u0435\u0441 \u043a\u043b\u0443\u0431 \u0438 \u043e\u0449\u0435 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0437\u0430 \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0442\u0435 \u0442\u044a\u0440\u0433\u043e\u0432\u0446\u0438 \u043d\u0430 \u0411\u0430\u043b\u043a\u0430\u043d\u0438\u0442\u0435 50% \u043e\u0442 \u0431\u044a\u043b\u0433\u0430\u0440\u0438\u0442\u0435 \u0438 55% \u043e\u0442 \u0440\u0443\u043c\u044a\u043d\u0446\u0438\u0442\u0435 \u043d\u0430 \u0432\u044a\u0437\u0440\u0430\u0441\u0442 16\u201374 \u0433. \u0441\u0435 \u043e\u0447\u0430\u043a\u0432\u0430 \u0434\u0430 \u0441\u0430 \u043f\u0430\u0437\u0430\u0440\u0443\u0432\u0430\u043b\u0438 \u043e\u043d\u043b\u0430\u0439\u043d \u043f\u0440\u0435\u0437 2024 \u0433 70% \u043e\u0442 \u0435\u0432\u0440\u043e\u043f\u0435\u0439\u0446\u0438\u0442\u0435 \u0432\u0435\u0447\u0435 \u043f\u0430\u0437\u0430\u0440\u0443\u0432\u0430\u0442 \u043e\u0442 \u0447\u0443\u0436\u0434\u0435\u0441\u0442\u0440\u0430\u043d\u043d\u0438 \u0441\u0430\u0439\u0442\u043e\u0432\u0435 15 \u0430\u043f\u0440\u0438\u043b 2025 \u0433. \u0421\u043e\u0444\u0438\u044f, \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f \u041d\u0430 15.04.2025 \u0432 \u0411\u0422\u0410 \u0421\u043e\u0444\u0438\u044f [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[7,6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Balkan eCommerce Summit 2025 - 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